Labs - UP Partners

Building tranformative new companies

Transforming the moving world,
one STARTUP at a time

UP.Labs is a first-of-its-kind venture lab unlocking the future of transportation and mobility. We work with global corporate partners to identify the most pressing challenges that they, and broader society, face. Inspired by these complex problems, we launch startups built by proven entrepreneurs, product leaders and technologists to develop transformative solutions. After these companies have matured and proven market fit, our corporate partners are able to acquire them, reaping strategic value while enriching their culture and core business. We believe this to be the shortest road to a faster, cleaner, safer, and more accessible future.

UP.Labs’ approach combines Porsche’s capabilities with external market incentives to build exciting business models for the benefit of the company.

Lutz Meschke Deputy Chairman of the Executive Board & CFO - Porsche AG

DRIVEN.

Agile.

Precise.

DRIVEN.

Agile.

Precise.

DRIVEN.

Agile.

Precise.

DRIVEN.

Agile.

Precise.

SEASONED EXECS AND FOUNDERS

We attract the worlds best Entrepreneurs who can rapidly create and launch technology startups at UP.Labs with a financial, commercial & operating advantages they would not get independently

SELECT CORPORATE PARTNERS

We partner with the world's most influential corporations to solve the most pressing strategic challenges they face and cannot tackle alone. Our first corporate investor is Porsche. We will launch six new ventures with Porsche before the end of 2024.

A Portfolio of High-Value Startups

The result? Dozens of high-growth startups that solve core problems our corporate partners and broader society face, while changing the way we move through the world.

THE UP.ECOSYSTEM

Our team is a core pillar of the UP.Partners ecosystem, a California-based community dedicated to transforming the moving world. UP.Partners and UP.Summit support the UP.Labs vision to create disruptive new startups and believe this to be the shortest road to a faster, cleaner, safer, and more accessible future.

THE VENTURE FUND

Investing in entrepreneurs who are creating the key enabling technologies that help move people and goods cleaner, faster, safer, and more efficiently.

The Venture Lab

A first-of-its-kind venture lab that builds startups to solve pressing strategic challenges our corporate partners & broader society face.

The Summit

UP.Summit is the definitive gathering of the world’s most innovative minds, companies, CEOs, and policymakers in transportation. It is jointly organized with the Walton Family, and the Perot Family.

Our Culture

up.Labs is
Unlocking
a new era
OF TRANSPORTATION
& mobility

We are a group of entrepreneurs, product leaders, engineers, designers, who live a fulfilled life. We have all launched early-stage companies and been part of their growth and scale. Our office is located in Hangar 7 at the Santa Monica Airport in Los Angeles, where we ideate, prototype, take an occasional flight (or flying lesson) or do things that make us say Hell Yes!

Our Values

01 — Find Comfort in Discomfort

Solving society's unsolved challenges is not for the faint of heart. We believe the foundation of an incredible team is an incredible willingness to lean into discomfort. Enjoy the ride.

02 — Think Like an Aviator

Great things are possible with speed, precision, and decisiveness. We move with an aviator's sights and a surgeon's precision.

03 — Quality comes first

Our commitment to excellence enables maximum value creation. We review every detail with a magnifying glass because quality over quantity is kinda our thing.

04 — Make Your Mom Proud

We work with integrity, transparency, and determination. At the end of the day, we want to make our families and ourselves proud of the work we do.

JOIN THE TEAM

We look for the best and brightest to build radical new startups with us. So if you like founding tech startups, equity, helicopters in your office, and things that make you say ‘Hell Yes!’ get in touch.